i was craving mcdonald’s and decide to try their new fresh beef quarter pounder.
i get one. dressed like a big mac (with lettuce and big mac sauce).
the meat is noticeably juicier and because the meat is grilled to order, it’s much warmer. the warmer patty also melts the cheese in a way the other mcdonald's burgers are unable to do.
the taste of the patty is not noticeably different- it's pretty tasteless as it always was.
obviously this doesn’t compete with the new generation of fast casual burgers like shake shack, five guys...etc but mcdonald’s is just sometimes easier, faster, cheaper and more widely available.
fast food has really come full circle. people want things made the old fashioned way.
mcdonald's didn't always start out serving frozen burgers.
if it were up to the orginal founders, Richard and Maurice McDonald, they would have never compromised quality over expansion.
as portrayed in the movie the founder starring michael keaton as Ray Kroc, he was unstoppable. he sacrificed quality to reduce costs and to his credit, mcdonald's is the global empire it is today.
however, times have changed. people are more aware of how food affects their bodies. they are looking for healthier options.
no longer are we looking for a fast and cheap solution to satisfy our hunger. we are looking for quality food and are willing to pay a little extra.
once a pioneer in the industry, mcdonald’s is having to adapt to current changes. in so doing, they are returning to a time when their ingredients were fresh, not frozen.